1. Don't write a generic cover letter
Although it may seem obvious, submitting generic cover letters to every potential employer is the most common mistake job seekers make.
Employers dread receiving those cover letters that look like they are "written for the masses". To ensure your resume and cover letter instantly grab your employer's attention, customise it to the position you are applying for and the expertise the company is seeking.
2. Address your cover letter to a direct contact
This is the best way to ensure your cover letter is read. Instead of emailing your cover letter and resume to the company, find out who the hiring manager is and email them directly.
The same principle applies to addressing your cover letter; address it to the hiring manager, recruitment officer or HR person, if possible. This is vital, as it enables you to tailor your letter to the company and the individual.
3. Write a killer lead
To ensure you leave a lasting impression, ensure you nail the lead paragraph of your cover letter. Draw your employer in by sharing what impresses you about the organisation and why. Basically, use your lead paragraph to explain why you specifically want to work for that organisation.
4. Explain what you will contribute to the organisation
After hooking your employer in with the lead, use the next few paragraphs to outline exactly what you can do for the company. While this may sound difficult, it doesn't have to be a guessing game. If you're unsure what to say, look at the job description for some solid hints.
Use job description items as headings to make three or four bullet points. Under each one, explain the outcomes you can produce to solve your employer's problems.
If you'd like more information on writing a winning cover letter, or to give your resume a much-needed refresh, simply call or email the experts at Loft Resumes.
- Category Cover Letters